The realm of marketing has changed quite a lot in the past few years. There used to be a time when business marketing was limited to magazine ads, billboards, and brochures. However, the technological revolution has presented lots of different techniques like blogger outreach that can be used to marketing your products and services.
If you are not using blogger outreach to enhance your online presence, you are not doing marketing the right way. On top of that, you need to find the best blogger outreach tools that could significantly improve your campaign and earn you a lot of positive results.
In this article, I am going to highlight some of the most rewarding ways to run your blogger outreach campaign so that you get the most out of the money you spend.
Engage With Bloggers before Pitching
When it comes to blogger outreach, you need to be as persuasive as you can be without annoying the blogger. If you want to successfully connect with a respectable blogger in your niche, you need to take a different approach to it and ensure that you don’t just hop out of nowhere.
Before you make a pitch, you should spend some time connecting with the blogger and engage with him on social media. You can do it by leaving comments under their posts, which is going to establish goodwill. Once you have earned his trust, you can make the pitch.
Personalize and Professionalize Your Sales Pitch
After you have successfully established a relationship with him, you need to ensure that he feels special when you pitch to him. Any good blogger is going to spot a template from miles away, and that is going to leave a very bad impression in his mind.
You need to give a personal touch to each sale pitch you make. You can find out his writing style by reading his blogs and then convert your sales pitch accordingly. It is going to significantly improve the chances of a good response, as he will be able to connect with what you have to say.
Use Images to Make Your Content Engaging
One of the most important parts of any blogger outreach campaign is content generation. Your main focus should be to devise a pitch that stands out so that a blogger has no choice but to connect with you. Visual content is one of the best ways to make your pitch more engaging.
The average attention span of a human being ranges from 8-12 seconds. You have to capture the attention of a blogger during these 12 seconds, and the best way to do that is with the help of visual content, as he will be interested to see what you have to offer.
Establish Proper Lines of Communication
You have to understand your relationship with a blogger isn’t limited to when you want him to post something for you. If you want to develop a positive relationship with him, you need to keep the lines of communication open consistently so that you can turn him into a friend.
You can share your post on social media and tag him so that he notices you. You can also send a thank you email after he has posted your article. By following these tips, you will remain in the goodwill of the blogger for times to come and improve your chances of collaboration in the future.
Broaden Your Horizon by Examining Different Niches
One of the best ways to boost your blogger outreach campaign is to venture into a niche that you haven’t previously explored. If you expand into a similar niche, you can easily generate content for it and won’t have any trouble finding a blogger to connect to.
For example, if you belong to the food industry and mainly serve hotels and bakeries, you can easily expand into the wedding niche by offering catering services. It could provide a lucrative opportunity to expand your audience meanwhile sticking to a niche that you know the best.
Keep it Simple and To the Point
A huge mistake that lots of marketers make is that they try to overdo things. When you are sending out a pitch, you need to ensure that you don’t annoy the blogger. Your pitch needs to be straightforward and to the point so that you don’t waste anyone’s time.
You need to find out how you can make your offering as simple as possible. Instead of starting with the history of your business and then gradually proposing the offer, you should devise content that to the point so that the blogger can reach a decision as soon as possible.
Perform Advanced Analytics Using Tools
The main reason why digital marketing techniques such as blogger outreach have turned out to be so successful is due to the fact that their success can be measured. When you compare the latest marketing techniques to traditional ones, you didn’t have the tools to collect data and perform analytics.
However, with the help of different tools such as BuzzSumo, Traackr, etc., you can easily gather data about your campaign and then study it to find out what you could have done to improve it. Following this practice helps improve your future campaigns and minimizes the chances of failure.
Create Awareness About Your Brand
Last but not least, you need to realize that the main goal of your blogger outreach campaign should be to establish yourself as a brand in your industry. If you commit to blogger outreach as just a technique to find blog sites, you won’t be able to reap its true benefits.
When you are pitching your content, you need to emphasize that connecting with your business is beneficial for the blogger itself as you are going to bring value to his page. If you are successful in turning a blogger into a fan, he is going to create a very good name for your business.