The SEO on-page (also known as SEO on-site) is the set of all the activities that you can do in terms of content (textual and visual) to influence SEO, that is, the organic capacity of the contents of your website. It differs from off-page SEO, which instead consists of the set of actions taken outside a website to influence SEO and thus improve the position on search engines. It is crucial for anyone involved in web content to know this difference well.


1) Keyphrase

Let’s start by identifying the key phrase to attribute to your page, the set of words that best describe your content, and for which you want to go out in the search results. To do this, draw on the keyword research work done previously. Finally, remember that the key phrase will have to repeat itself in the following parts of the content:

  • SEO title
  • Title of the blog/article
  • Content Text
  • Slug
  • Pictures

2) SEO title

After the slug, you can intervene on the SEO title, that is, the text that appears in the Google preview (be careful not to confuse it with the title of the article) and which has a direct effect from the SEO point of view, that is, at the level of positioning. Here too, the rules to follow are simple:

  • Create precise, descriptive, and captivating titles by inserting the chosen keyword within them;
  • Write with your audience in mind;
  • Respect a length of about 50-60 characters and, in any case, less than 75 to prevent Google from cutting your title, thus worsening the user experience. Also, do not make SEO mistakes. Navigate to these guys to learn do and don’t for website optimisation.
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3) Meta description 

The Meta description is a bit like a shop sign – the first thing users see about you, i.e., the text that appears on the Google page, including the SEO title and URL of the page. A curated Meta description can increase conversion (the click-through rate of results) and help rankings.

For an adequate Meta description:

  • stays on 130-150 characters;
  • make the text catchy;
  • enter the keyword without forcing;
  • add a call to action or offer a benefit or explicit invitation;
  • Check the preview on the various devices.

4) Featured image 

Among the fields to customize, there is the featured image that will appear as a preview. All media content, in general, contributes to optimizing the page from an SEO perspective both in terms of resolution and code; here are the general rules to be respected as shown below:

  • Lighten the image before inserting it to ensure that the page loads quickly
  • Fill in the “Alt” attribute to provide the alternative text if the image is not available, for example, if a browser does not support media content or in the case of making the image accessible to a partially sighted person. 


Google, the leading search engine, constantly analyzes (through exact algorithms) how relevant the contents are based on the keywords used on websites. Therefore, on-page SEO can help bloggers indirectly communicate to Google which contents to detect, make their index, and classify them later. The on-page SEO can be summarized as the set of all these activities described in this article, useful for bloggers to significantly improve their ranking on search engines. 

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