A website serves as the face of the digital presence of a brand. But simply having a site or online presence isn’t enough; brands must work hard to grab users’ attention and build website engagement. For this reason, experts recommend building an engaging and friendly platform that works seamlessly on all devices, whether desktop or mobile.
It’s indeed a lot of work as it involves competing with hundreds and thousands of other websites that put their best foot forward to grab the attention of their target audience and increase their follower count. You need to learn the art of achieving maximum website engagement and boosting engagement rates on your site to earn high revenue and leads.
Here is a list of proven methods that may work wonders in increasing your site’s user engagement count.
- Plan and create a clean and easy website layout
You wouldn’t want your users to be annoyed or disappointed with a cluttered website layout. Too much text, infographics, or other elements will confuse the users and distract them from their interests. Eventually, it will increase bounce rates, which is exactly what we’re trying to avoid here. Keep a simple website design and layout. For example – the main menu can be placed in the center stage to make navigation easy for the users.
Make sure there is sufficient white space so users can easily grasp the content. Plus, ensure readable text sizes and fonts. Working on such elements will surely increase your website engagement. They may seem insignificant at first, but they significantly impact site visitors.
- Highlight the facts and figures in the form of a story
People adore stories, and presenting your content in the form of stories is an ideal way to pique their interest in your content. However, putting facts and figures on the table in their raw form may not give you the desired results. Instead, tap on the emotional quotient of the users when presenting any info. A story will keep your users engaged on your website for hours. Plus, the information and the overall content will stay on their minds for longer.
Add an “About Us” page to your site to personalize your brand image. Tell the story of how your brand came into existence, highlight the challenges you faced during the journey, and what is your vision and plans for the future. You may also add a personal touch to the content so that the readers can connect with you on an individual level.
- Ensure detailed and lengthy content
Ideally, the text content should be 1000 to 3000 words long. Content this long offers a better user experience and boosts user engagement as the visitors get detailed information about a particular topic. Plus, the more the number of words, the more time a user will spend on your site. That said, don’t add fluff to your content just to increase the word count, as it will only take the website engagement graph downwards. Aim at providing the best quality, actionable, and informative content that’s worth reading.
- Invite popular influencers to your site
Users take more interest in what the influencers say, especially those with high reputations in the industry similar to yours. Influencers will not only add extra authority to your website, but you can also leverage their connections to increase your website’s engagement rate.
Connect and partner with the influencers you admire and follow and request their contribution to your website. Even if you have two or three influencers a month endorsing your brand, you can make a great deal out of it in terms of engagement rate and revenue.
You may either request a guest blog post, a testimonial or schedule an interview which you can publish on your site as a blog post and a video. It will increase your user’s trust in your site and eventually increase website visitor engagement.
- Create a proper format for the content
Avoid posting blocks of text on your site. Individuals aren’t usually interested in reading consecutive paras. It will not keep them hooked, even if your content is high-quality.
Break the content into parts using relevant keywords, bullet points, lists, tables, subheadings, etc. Every paragraph should have only 4 to 5 lines and keep sufficient white space between different paragraphs.
Add relevant videos and images between the content. It will add value to the post while generating the readers’ interest. A sure-shot way to come up with excellent user engagement ideas is to put yourself in your readers’ shoes when creating the content and its format.
- Create a website unique to your vision and brand
This is one of the most essential pieces of advice to boost website engagement. Both existing and prospective customers are attracted more to a site that presents them with something worth remembering, say, out of the ordinary.
There are likely several websites with similar niches, layouts, or colour schemes as yours, so it would help if you created something unique to grab your visitors’ interest and attention. Make sure your website stands out for its intuitive design, attractive photos, quality content, and other good reasons.
- Set clear instructions on the site for users wherever necessary
Don’t have unrealistic expectations from your website visitors, such as expecting them to spend time searching for relevant content. Instead, give proper instructions wherever needed for guided navigation on the site, query form submission, selecting an option, adding an email address, or anything else. State the instructions clearly in easy language. Also, make sure the CTAs stand out for increasing conversion.
Focus on feedback provided by your users. Then, improvise and implement the changes to your site to make it more interactive and user-friendly. It will help you in unlocking more opportunities for increasing website engagement.
Note that the methods we have mentioned above use analytics to learn about user activities, navigation patterns, interests, and other aspects. All this info will help you curate better strategies for increasing site engagement rates. In addition, you may also add content pop-ups for increased conversions.